Zesty Orange on an armchair

I was told there’d be a bowl.

Fundamentally saltier than sweet.

Electrolyte powder. 30 sachets.

Salty character. Not a soft drink. Not pudding.

Fruit is décor. Salt is the point.

WHAT IT IS

Food supplement. Electrolyte powder in sachets.

30 sachets per carton. £39.99 plus delivery.

WHAT’S IN A SACHET

Per 4.3 g sachet

Electrolytes

  • Sodium
  • Potassium
  • Chloride
  • Magnesium

TASTE

Fundamentally saltier than sweet. Stevia brings a hint of sweetness. It doesn’t get a vote.

MEET THE FAMILY

Four fruits, four armchairs, one family rule: saltier than sweet.

UpBy9 Zesty Orange carton: an orange relaxing in an armchair. I was told there’d be a bowl.

Zesty Orange

Opens bright with sharp orange peel, like it’s still looking for the fruit bowl. Then the salt lands, clean and unapologetic, and the finish stays dry, not juicy.

UpBy9 Wild Blackcurrant carton: two blackcurrants relaxing in armchairs. Wild. But seated.

Wild Blackcurrant

Deep, tart blackcurrant hits first: a wild streak, sitting perfectly still. Salt comes in early and stays put, so it finishes sharp and savoury, nowhere near jam.

UpBy9 Lemon & Lime carton: a lemon and a lime relaxing in armchairs. The sofa wouldn’t fit on the sachet.

Lemon & Lime

Lemon and lime arrive together, sharp and a bit too big for the room. The salt comes straight through the middle, and it finishes crisp and dry, never lemonade.

UpBy9 Grapefruit carton: a grapefruit relaxing in an armchair. Apparently, I’m an acquired taste.

Grapefruit

Starts with a bitter citrus edge that makes no effort to win you over. Clear salt follows close behind, and the finish stays dry, grown-up and worth getting to know.

HOW TO USE

One sachet in about 500 ml water.

COMING SOON

Launching January 2027.

Register your interest and we’ll email you the day cartons are ready to order.

FOUNDING 100

The first 100 mixed cartons: £34.99 with free UK delivery. Then £39.99 plus delivery.

Starts at launch in January 2027. New customers only, one carton per customer. Mixed-flavour 30-sachet carton. Free Royal Mail Tracked delivery to UK addresses. Ends when 100 cartons are sold.

Available January 2027

FAQ

  • Only just. UpBy9® is fundamentally saltier than sweet. The fruit taste comes from flavouring, and stevia adds a hint of sweetness. If you want soft-drink sweetness, skip it.

  • An electrolyte food supplement, mineral powder in sachets.

  • One sachet in about 500 ml water.

  • £39.99 for a mixed 30-sachet carton, plus delivery. Founding 100: the first 100 mixed cartons are £34.99 with free Royal Mail Tracked UK delivery. New customers only, one carton per customer. Ends when 100 are sold.

  • We’re launching in January 2027. Register your interest above and you’ll be first to know.

  • Factory owners in the Industrial Revolution decided when the working day started. We’d rather you did. UpBy9® means up by 9: am, pm, or whenever suits you. That’s why the fruit are still in their armchairs.

  • The gap wasn’t another pretty flavour. It was taste. Shelf drinks leaned candy-sweet; Roman wanted something fundamentally saltier than sweet. UpBy9® is what he built when he couldn’t buy that. Read our story.

  • From Yorkshire, with love. Seasoned, obviously.

  • No promises. Just what’s in the sachet and how it tastes.

  • We’re here Monday to Friday, 9am to 6pm UK time, closed weekends and bank holidays. Email support@drinkupby9.com and we aim to reply within one working day. Anything that arrives outside those hours is answered the next working morning.